W R I T I N G - E D I T I N G
Writing-editing is a core service. Writing calls upon my key business and communications skills: planning, conceptualizing, organizing and critical thinking. I believe that my many years of personal experience in the corporate marketing environment, combined with my writing-related skills, give me an edge over those communications professionals that solely concentrate on writing-editing services. I fully understand the pressures and sometimes conflicting goals inherent in the corporate environment.

P R O J E C T   M A N A G E M E N T
Each job or client engagement is a project. For many clients I am involved in strategizing, planning and concepting all the way through to implementation and follow-up. Over the years I have developed relationships with a network of additional communications resources, such as graphic designers, web developers, printers and photographers. I bring in the most appropriate resource to help clients achieve their communications objectives.

Some clients hire me for writing-editing only and handle project management internally or through an agency. Either way, I take in all facets of a project in my work and see that all the details in my area of responsibility are handled professionally and in a timely manner.

S T R A T E G I C   P L A N N I N G
Effective strategic planning requires the organization to thoroughly understand itself and the industry environment; to be very specific about its objectives; and to implement incisive business strategies. My initial planning experience occurred within a division of a $5 billion organization. I witnessed the successful turnaround of this division and firmly believe planning can benefit organizations of all sizes.

M A R K E T   R E S E A R C H
Information is the key input of strategizing and business planning. My initial entry to the marketing profession involved helping a Fortune 500 industrial organization undertake primary research of its dealer network and end users. I have created and implemented primary research studies for large organizations. I am also adept at finding less costly, secondary research, or information, to help organizations better know their competitors, buyer needs and business trends.